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Amazon leadership principles

Amazon leadership principles

Jeff Bezos

Amazon.com Inc. is a US multinational company that specializes in electronics trading. Its headquarters is located in Seattle in Washington state, and the way to the company was not easy all the time, it has failed projects and acquisitions, and has lost many important employees, but in the end it continued to progress and maintained its presence until it became the largest company to sell on the Internet but now works in Countless sectors, through the acquisition of a large number of companies operating in various industries.
Many leadership lessons can be learned from the founder and CEO of the company, "Jeff Bezos", who was behind the great success achieved by the company over the past years.
Amazon leadership principles
Give employees independence
A large part of the Amazon’s success is due to enabling its employees to have full control over the projects they undertake. This feature attracted a lot of talents and leaders to work for the company, which has full departments founded by one person or a small group of people.Although this gives these people a lot of confidence, it makes them on the other side do their best and present their best ideas without being bound by anything.
Customers first
Amazon always prioritizes its customers, and focuses on getting customers the best possible experience rather than making profits.This has led to the company's employees focusing on customer satisfaction, which has achieved a great prosperity for the company.
Be patient
It is difficult for societies to embrace development and technology very quickly, as it may take time to significantly change customer behavior.Bezos was impatient and knew quite well that customers at first would not feel comfortable receiving goods in the mail, but over the years they may rely on this method as a basis for shopping, which is already happening.
Accept failure
Amazon faced great challenges launching several failed projects and products such as "Pets.com", "Fire Phone" and other products that did not achieve any success.The company took advantage of the failure it faced and worked on developing web services, and acquired several large companies such as "Whole Foods". The company does not punish failure, but it makes it a driver of development, which motivates employees to seize opportunities, which is not provided by many other institutions.
Find the best talent
Amazon has a group of the best human cadres; it recently joined the company Christine Beauchamp, which was the CEO of the brand "Ralph Lauren".Beauchamp now heads the company's fashion division.
Quick decision making
The company is moving very quickly, due to the fact that it relies on small work teams that have great independence, which allows speed in making decisions.
Forcing employees to be brief

Amazon opposes presentations based on the "Power Point" program, which may waste a lot of company time.Instead, the manager prepares a 6-page memo and brings it with him for everyone to read before the meeting, forcing the director to provide a very brief note with well-thought out details.

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